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The Career Woman:Digital marketing skills for the modern marketer.


 The modern marketer uses personal approach focused on building relationships with customers, adapting continuously the new digital landscapes and multiple channels of marketing to reach different customers.
The average person spends hours consuming media either buying, selling or consuming services; nearly everything we do incorporates a digital component hence the need for modern marketers to employ digital marketing skills.
 The modern marketer needs digital marketing skills to reach an enormous audience which saves money than traditional marketing methods. Digital marketing skills also allows the modern marketer to know their audience personally and  create brand loyalty.
   The notable digital marketing skills to possess amongst others are: 
. Video Production:  The modern marketer needs to know how to create quick intro video and should be able to use video editing tools to portray their talents, products and services because video will always be in demand and can easily be spread.
. SEO and SEM: a modern marketer should at least have a basic understanding of Search Engine Optimization and Search Engine Marketing respectively, the former (SEO) will help optimize all forms of content crucial for running a successful  marketing campaign while the later (SEM) will help engage the audience as well as collate their Data.
. Data Analysis: A modern marketer needs to know how to gather information about consumers behavior and be able to use it to the company's advantage, this will help improve business strategy in the future.
. Design Based Thinking & Planning:  This is a way of approaching problems   from a user centered perspective, this will help the modern marketer to solve large scale complex problems.
. Web Coding: The modern marketer should at least have the basic content management system (CMS) like Word press, this will keep the modern marketer in Vogue.
   In addition Digital marketing skills is also an act of promoting and selling products and services by leveraging on online marketing strategies such as:
. Hanging out in news sites and in social media to know customers interests and  likes 
. Creating contents to keep customers and prospective customers updated with the marketer's company's news then engage with them as friends and followers
. Engage in advertising to drive paid traffic to your website where people can see your offers
. Create an e- mail marketing to follow up with your audience to be sure they continue to get the solutions they are looking for
. Persuasive skill: This involves combining analytical thinking with creative problem solving skills that will pave way for innovative campaign ideas to drive business forward and into the hearts of the consumers.
   In summary while it is important not to forget about leveraging and improving on hard and soft skills as a modern marketer, it is important to note that having a solid foundation in basic digital skills and an indepth knowledge in advanced areas will keep marketers in business for long and will make them valuable in this modern era.

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