BabyBliss Nigeria and MumsVillage Kenya merge to birth Bliss Group

BabyBliss Nigeria CEO,Jika Nwobi and MumsVillage Kenya's CEO, Millicent Maigai have come together to create a new entity, Bliss Group. Isis Nyong’o Madison, Bliss Group CEO has said in an interview that she is excited to lead the new entity into meeting the changing needs of African women and showing that they are indeed a market that cannot be ignored. Mums Village Kenya and BabyBliss Nigeria have merged to create the Bliss Group, a Pan-African entity focused on mother and child care.

While Mums Village Kenya has proven strengths in building online communities and content for pregnant women and mothers, BabyBliss Nigeria brings deep retail and e-commerce experience.

As per the agreement, the partners (Mums Village and BabyBliss) will combine their operations in Kenya and Nigeria to establish an entity with a larger distribution network, a strategic brand presence, enhanced scale and efficiency, thereby increasing the range and quality of baby products and service offerings in the markets. The mum and baby e-commerce opportunity currently stands at an estimated $7 billion; $2 billion in Kenya and $5 billion in Nigeria.

I believe that this is an interesting collaboration because the Bliss Group Company will be co-headquartered in Kenya and Nigeria. Understanding the need to preserve both BabyBliss Nigeria and MumsVillage Kenya’s heritage in their respective home-countries, the new company is committed to supporting the local community and continuing the relationships created in the communities in which they operate.

I am particularly excited that Africa women are finding ways to unite!

Comments

Eka said…

Wonderful!

July 30, 2020 at 1:23 PM

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